Friday, 22 February 2008

Mothers always make perfect basmati rice in a microwave. Sorry Tilda.

This advert caught my eye recently. It shows an Indian mother getting worked up over her son cooking his basmati rice in a microwave.



The rice company Tilda have introduced an easy to cook rice range which can be done in the microwave in two minutes. The advert suggests that this is something new and something that has never been done. But, and I hate to break it to Tilda, my mother has been cooking rice in the microwave for years and without the expense and hype surrounding the new range. Here is how.



Serves 2-3



Half a cup of dry rice

One cup of water



Put the ingredients into a casserole dish and cover with well fitting lid. Put into microwave for five minutes. Stir. Put back into the microwave for five minutes. Stir. If all the water has been absorbed the rice is ready to serve. If there is still some water, put back into the microwave for 3 minutes. It depends on the microwave.



I fail to see how Tilda thinks it is coming up with a new product, when my rice has been microwaved for years. It's plain exploitation of the customer. Pure and simple, just microwaved basmati rice.

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